This post is sponsored by CVS Beauty but the content and opinions expressed here are my own.
Have you guys heard about CVS’ Beauty Mark initiative? It’s one of the many reasons that I am a huge fan of CVS. This is their commitment to create new standards for beauty imagery. You’ll see the Beauty Mark used in stores and online to highlight imagery that hasn’t been materially altered and images that have been altered will be clearly labeled. So ladies, now you know exactly what you’re looking at when you walk through the beauty aisle!
Almost a year after the launch of this campaign, a majority of the beauty imagery featured in the CVS beauty aisles are Beauty Mark compliant, including national beauty brand’s imagery.
I am also committed to not altering my photos. I’m not a fan of filters anyway (you won’t catch me with the dog filter on IG just because I’m not wearing makeup). I want to resemble what I look like in real life on social media – I never want to be that girl that when you meet in person looks completely different. I’m happy to support brands like CVS that want to show realistic pictures of women without altering what they look like.
Why Else Do I Love CVS Beauty?
Beyond their dedication to transparency in their imagery in stores and online, CVS is also committed to transparency when it comes to the ingredients in their products. They help you to find AFFORDABLE makeup products with the least amount of harmful ingredients. CVS offers the latest and greatest from brands you know and love, while also stocking the shelves with new, emerging brands – that have ingredients that align to my lifestyle. For example, they carry the amazing brands Bliss, YesTo, Pixi and more. AND their store brands products, Beauty 360 and CVS Health, make it easy to find products free of parabens and phthalates by adding a green sticker on the products to indicate it is free from those chemicals.
If you don’t know yet, less chemicals in skincare is something I’m extremely passionate about sharing with you! The United States government and FDA has not updated the regulations on what ingredients are allowed in personal care products since 1938. 1938?! That’s 80 years of new chemical production (which is over 80,000 new chemicals since then) and ALL OF THEM are allowed in our personal care products. To put it in another perspective for you, the European Union has banned 1400+ more ingredients than us over here in the United States.
My #BeautyUnaltered Look with Cleaner Products
As you guys know, I’m a fan of the natural, minimum makeup looks for everyday. When I apply makeup, the goal is to make it look like I’m not really wearing makeup, with some fun pop of color on the lips and mascara to brighten the eyes. You don’t need to coat on the makeup to look beautiful.
Browsing the aisles at CVS, I was happy to discover the Burt’s Bees line that’s formulated without parabens, phthalates, SLS, petrolatum, talc, synthetic fragrances, or silicones. Some of these ingredients are suggested to potentially disrupt hormone levels, so I was happy to try out their product line! For the look you see in this post, I used:
- Burt’s Bees Powder Foundation – Sand – I gravitated towards the lightweight formula – and it lived up to its expectation to deshine and look matte. It’s made with bamboo to blur imperfections, and blends in evenly without drying your skin.
- Burt’s Bees Gel Eyeliner – Hammered Bronze I’m a huge fan of gel eyeliner in general for the bottom of the eye for the smudge look. And it glides SO easily! I wear liquid eyeliner on top for a dressier look, but for a daily look I’ll also put the gel eyeliner on the top lid. The hammered bronze gives a shimmery look that isn’t too harsh, perfect for green eyes.
Another skincare brand I found was Physicians Formula – in which I tried the Rose All Day highlighter in Petal Pink for a subtle, light glow.
CVS Beauty Club
And before you check out, make sure to join the CVS Beauty Club! It is the fastest way to earn rewards on the beauty products you buy. When you spend $30 on beauty products, you receive $3 back, which is basically another product!
Let me know if you’re planning to head over to CVS to stock up!